October Lunch with NEMA

WHEN:  Wednesday, October 30, 2019, Noon- 1pm
WHAT: Museum Branding Starts with Your Visitors
WHO: Emily Robertson, Independent Museum Professional, Boston, MA
FORMAT: Webinar

Visitors and donors should be at the center of any museum branding project. Before you start rebranding or updating your brand, think about the relationship that your visitors have with your existing brand and how a new brand might affect their relationship with your museum. In this webinar, Emily will reveal how museums can take a visitor-centric approach to rebranding.

You will learn how to:

• Relate your brand to the value you bring to the community
• Analyze your competitors and understand how their brands work
• Survey your customers on what they think of your museum and its offerings
• Assess the overall value of your programming and services

Emily will focus her insights on branding for small and mid-size museums, but these insights can apply to museums of any size. We will finish the webinar with action steps you can take today.

Emily is a Boston-based consultant for museums and other social enterprises, focusing on marketing, fundraising, and accessibility. She is also a voice over artist, recording and writing scripts for many different applications (including the introduction to NEMA’s Museum People podcast). You can hear more of Emily here: emilyrobertsonvoiceover.com